5 Ways how you can grow your audience using a Professional Voice Actor
In a world full of content, keeping your audience’s attention is more important than ever. It's not just about what your message says, but it’s also about how it sounds. The tone, rhythm and delivery of the words in your script have an impact on how people feel about your brand.
A well delivered message can add emotion, clarity and personality to a text in a document. That’s where a professional voice actor comes in.
Whether you're creating a commercial, explainer video, an audio guide or e-Learning, I would love to share five reasons why using a professional voiceover will elevate your brand and where you find the right voice for your project.
1. Boost Engagement
A trained voiceover artist knows how to hold an audience’s attention. They’ve spent time learning pacing, tone, energy and delivery, so your message doesn’t just play in the background, but actually ‘lands’. A voiceover in your video project will turn a viewer into an active listener.
A professional voice artist helps make your script engaging, personal and relatable, which makes your content not only visible, but it will be remembered too.
A professional
voice artist is able to make a script memorable and relatable
2. Clarify Your Message
When you choose to work with a voiceover artist, you will find that your script will be brought to life. With the right emphasis, the message will stand out. This gives your product or brand ‘character’. The narration can make all the difference ensuring that your audience doesn’t only hear you, but ‘gets’ you.
3. Build Trust
Voiceovers done right, will create trust. Voiceover professionals understand how to create an authentic, human connection through tone, warmth and delivery. Something AI voices or generic reads can’t match.
When your audience trusts the voice, they’re more likely to trust the message behind it.
4. Voices with Global Reach
Some businesses require global exposure. In that case, look for a voice artist who is able to provide their services in different languages. Using the same voice in a different language helps your brand consistency and brand identity across different markets.
Especially voice actors who speak a foreign language with a slight accent can be very useful for a certain market, because the audience in that market feels a personal connection. For example, using a Neutral European accent in English will sound different than native British or an American voice, that speaks more to a British and American audience.
Most professional voice artists don’t mind at all to be contacted personally
